Welcome

Welcome to my blog for FILM480.

With regards to reading my blog chronologically please click these links and read in the following order.

1.  Assignment 1, Pitch and Storyboard

2.  Workshop Project 1 and 2

3.  Workshop Project 3

 

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Workshop Project 3

48HOUR Film Competition reflection and a comparative look at the process of 48 and the creation of Infinite Style.

Expectations of the 48HOUR Weekend:

  • I will feel very tired at the end of the weekend.
  • There will always be a feeling of being slightly rushed.
  • Everything will be a big collaboration.
  • There will be something comedic about our film.

Reality:

  • I didn’t feel too tired, I managed to get six to eight hours sleep both nights.
  • We didn’t feel too rushed until the last six hours of the competition where our edit disappeared and we had to do pickups and the sound was going  crazy.
  • I will talk about the collaborative process below…
  • Our film was not funny at all. This was refreshing while we were watching the heats. Our film was nearly the only one that didn’t involve comedy.

Team Name: Blue and The Rockets

Personal Role: Cinematographer

Film Name: The Game of Solitaire

Genre: Non-Dialogue

Collaboration:

In comparison to making my Infinite Style video where I was very much the director, the predominant cinematographer and the editor, the 48HOUR film competition requires the entire production of the film to be a big team collaboration. The team I was in had the potential to create an amazing film and I think we got really close. We originally came into the team with specific role delegation. I was the Cinematographer,  we had two girls who were being the Director/Editor duo, we had another member solely on music and sound, and then one more who was producing. I tried really hard to stay in my cinematography role, and I think I achieved this. I gave ideas and thoughts while writing our script, I would offer shot ideas but I knew that I was supposed to do the shots that the directors wanted. This is what is hard about a competition like this; you think you are doing what’s right by sticking to your role but then you have to be really fluid and flexible and help everyone out in any way you can. It would have been nice if we had all managed to perform primarily in our delegated roles as I think the workload would have been spread more evenly within the group.

Equipment:

One thing we were told over and over again in preparation was to test out equipment and editing software. This is something that unfortunately we did not do. We ended up having serious sound issues, camera lens issues and major editing issues to the point where we lost our entire edit at 2pm on the Sunday of the competition. With Infinite Style I didn’t have to worry about sound at all because of over dubbing the song. I did come across some issues when certain clips and videos got lost so couldn’t be a part of the overall video. Due to having no time restraint in making Infinite Style, I was able to fine-tune my edit for as long as I liked without compromising perfection.

Story:

Story is the most important part in filmmaking, you may have heaps of fancy equipment but if your story isn’t up to much then your film is in trouble. For my group, with a non-dialogue film, we ended up not even writing a script. We outlined the story and what the shots were but we were missing a script. Through not having the full film written down on paper we didn’t notice that our film had a few narrative problems and our character arc wasn’t very great. In comparison to making my Infinite Style video, I didn’t have a script but we did have the Gangnam Style music video where we based all our moves off, and I edited the video in a chronological order so that the video progressed as our trip progressed.

The end result with our 48HOUR film The Game of Solitaire was that we had a fantastic looking film with an interesting and open storyline which left a lot if the interpretation up to the audience. Our film was reviewed well by three other participants and ‘Steelpotato’ had something very nice to say, “The most beautiful film of night one out in Wellington, and in my book they absolutely nailed their genre” (Steelpotato, 48HOUR Review Site). I was happy with our end product, as I’m naturally more inclined to making something look awesome on screen no matter what the story is doing.

The main difference between making our 48 film and making Infinite Style is the group collaboration process. It is probably better to create films in a group because the workload is spread evenly, more ideas can be generated and people can specialize in specific roles. However, when you have the freedom of time, and no one else to rely on you have the ability, if technically capable, to create the type of film/video that you have been dreaming of. I was able to spend time perfectly synching the film clips with the song beats and this resulted in a finely tuned dance video documenting our journey to Worlds and back. Next year when I compete in the 48HOUR Film Competition I will test gear and equipement at least twice before the weekend, I will try make sure that -whichever team I am in- we will stick as much as we can to specific roles, and I will ensure we get a full script written down to show the narrative progression of the film.

Word count: 908

Workshop Project 1 and 2

Forward:

In October 2012, I travelled all across the world with my dance crew ‘Infinite Dance Crew’ to compete in the Hip Hop Unite World Championships, held in the Netherlands. When our first international flight got cancelled, we needed to do something to fill our time between flights and to cure our boredom. We decided to film us –a group of dancers- doing the Gangnam Style dance everywhere we went with the aim of uploading it to YouTube and on social media to show friends and families what we got up to whilst overseas.  Our video is called Infinite Style

I filmed the video on my digital camera and iPhone. We never planned when or where we would film us doing the dance so it was very handy to be able to pull out my iPhone and film. I wasn’t worried about differing resolution between camera and phone or shakey camera movement from being handheld as this was a spontaneous action video. I achieved the spontaneity of mobile film making through the instant access to my cellphone, but I tried to stay away from the particular DIY aesthetic that comes with low quality mobile phone cameras, eg; shakey camera, pixelated etc.

Unfortunately I did not get round to editing and uploading this video until early this year. Although this meant everyone had to wait a long time to see it, I am now able to use the video for two of my practical workshop exercises, Upload a short film/video to a digital distribution site and Publicize a short film/video via social networks. I will be looking at uploading the video to YouTube and publicizing it via Facebook. 

Workshop Project 1: Upload a short film/video to a digital distribution site.

The Process of the Upload:

The first part of my process was to upload the video to the internet. I knew this video might be hard to upload because it uses the song Gangnam Style by PSY and this may cause issues with copyright law. The Korean pop song came out in July 2012 and took over the world. It has been viewed well over a billion times on YouTube and is the sites most watched video.

Once the video had finished loading onto YouTube I was notified that it contained music that was owned by a third party. I was asked to acknowledge the third party content or dispute this claim.  Copyright IS

I was sent this email,

Email copyright

My video was now accessible to everyone on YouTube but it was blocked in Germany. Why Germany? The GEMA  (Society for musical performing and mechanical reproduction rights) believes YouTube can be held accountable and owes them money for breaches of copyright and damages caused by these breaches. They require a large amount of content that involves copyrighted music and even original music to be blocked on YouTube in Germany, including the Gangnam Style by PSY. This video gives a two-minute description on the situation.

A condition of my video being online is that it couldn’t be viewed on mobile devices. These days I watch most YouTube videos on my iPhone because most videos I watch reach me on Facebook and Twitter. This video, and many other videos on YouTube would probably have many more views if they were available on mobile devices.

syndication

I thought the advertisements that appeared on my video would be relative to my video, yet after seeing a few of them pop up I quickly realised the ads had nothing to do with it whatsoever.

addddd

add

27 views

4 weekslater

It seemed bizarre that ads about ‘Why Men Pull Away?” and “Tummy friendly milk” should be sitting on top of my video. This video that I created now has an unrelated ad attached to it that I can’t remove. For me, one of the original points behind YouTube and vlogging is that it was an expression of individual creativity. Now, our individual creativity is clouded with advertisements from companies that are making money by hosting their ads on our videos. In “The Entrepreneurial Vlogger: Participatory Culture Beyond the Professional-Amateur Divide”, Jean Burgess and Joshua Green state that “the entry of commercial media players into YouTube… [was a] corporate takeover of what had been a “grassroots” media platform” (90). Now that advertisements have flooded in to every aspect of YouTube, there is less of a feeling of it being a place for creativity and expression and more it being an annoying platform for companies such as McDonalds make you watch their video before you can watch your own.

Though the advertisements that appeared on my video are seemingly random, the videos chosen to sit in the sidebar next it seem to have had some relation to my video title and description.

Videos next dorr

The top one featured is actually the show-reel for Kirsten who is in Infinite and in our video. This was very weirdly coincidental at first and then I realised that one of the comments below my video is made by one of Kirsten’s relatives.

Ocampo

YouTube picked up on this, ran the words in the comments, title and description of my video into a computer algorithm to find alike content. This type of word scanning to find related videos or advertisements makes the process of viewing content online more personal, as it feels like the website knows exactly what you are interested in.

Statistics:

stats

mobile apps?

The above and below picture is a screenshot of traffic sources for my video. The main traffic source is “Embedded Player (unknown source)”. I have no doubt in my mind that this embedded player is Facebook. Once I uploaded the video, I shared it on Facebook, then the rest of the girls in Infinite shared my link on their own pages and it was everyone’s status. It would have reached well over 3000 people throughout all our networks within the first 24 hours.

Audience retention

Copyright, PSY and Dance Imitation:

Thousands of videos seen on YouTube include statements describing how the use of music in the video is being used under the Fair Use Law. In regards to copyright laws ruling YouTube, “[YouTube] argue that since one of the goals of copyright is to provide financial incentive to produce and distribute content, [because] distribution over the internet is often at low or no cost, there is no need to provide financial incentive” (Pike, George. Dancing babies and the future of digital copyright). Copyright laws on YouTube music videos and songs are necessary so that financial gain can be made by the original artist yet there are perhaps even more benefits when the copyright on a song is a little more relaxed. Gangnam Style is a prime example of a song/video that has had relatively lenient rules in regards to copyright infringements and has benefitted from them.

There is a big difference when uploading a video with the Gangnam Style music track compared to other music tracks from other production companies. Apparently PSY and YG entertainment have had a “relaxed attitude to people infringing on his copyright … [helping] turn Gangnam Style into one of the most successful cultural phenomena in recent years, and that includes becoming the most viewed video on YouTube ever” (Moody, Glyn. Tech Dirt). It is the ability for fans of PSY and Gangnam Style to be able to upload their own interpretation of the song and dance that leads to the huge popularity surrounding the song.

As the view count went up on my video, the advertisements started appearing. This is something I have no control over because it is a condition of using PSY’s music and probably any other copyrighted music. According to TubeMogul, a video ad buying platform, “PSY and his agent YG Entertainment have raked in about $870,000 as their share of the revenue from ads that appear with YouTube videos that involve his music (Youkyung, Lee, Cashing in on Gangnam Style’s YouTube Fame). PSY is not just making money off his own music video, he is making money off every amateur imitation video that involves his music. This shows that PSY an YG Entertainment have realised there is a new way of earning money through music, not only by sales of the song, merchandise and concerts, but also by advertisements on YouTube videos.

The dance style that PSY has created for Gangnam Style is a very popular well-known selection of moves that mimic the action of riding a horse. There is something interesting about how many people –including me and my dance crew- choose to upload videos of themselves imitating popular dance moves on to YouTube. Kirsten Pullen in “If Ya Liked It, Then You Shoulda Made a Video, Beyoncé Knowles, YouTube and the public sphere of images”, discusses how the dance moves in Beyonce’s Single Ladies video clip has sprouted a stream of imitations that both promote and mock the original performance. She talks about how the popularity of imitation videos depends on how badly or comically the dancers are dancing. The fan made single ladies videos that are the most popular are generally terrible imitations of the dance moves such as “Single Ladies Gone Wrong” and “Beyonce Single Ladies Dance”. Both these videos have between ten and twenty million views on YouTube and are so successful because of the performers inability to do the dance correctly. With regards to my video on YouTube, in most parts we are doing the dance correctly, we don’t mock PSY, nothing spontaneous like hitting our heads on a television happens and we aren’t dressed up in some ridiculous costume. My video never had the ability to become a viral video. This video was made for friends, family and supporters.

Next step, publicising my video on facebook…

Psy_Gangnam-Style_YG-Entertainment

Workshop Project 2: Publicize a short film/video via social networks.

As soon as my Infinite Style video was live on YouTube, before I knew whether or not it would get taken down because of copyright, I shared it on my dance crews private Facebook group. This meant that they all got the first view and could give me the seal of approval. After nearly everyone in my crew (12 people) had seen the video -which was within 20 minutes of me posting to the page- I shared the video in my Facebook status as an embedded video. Rather then having a link, which would take you to a new tab and onto YouTube, having an embedded video meant that people did not have to leave Facebook to view the video. People could watch the video instantly on their Facebook news feed.

From here, it started to get shared around. According to Meagan Palatino in “Social Sharing – Publish your videos to Facebook, Twitter and YouTube”, we live in a society where sharing content is second nature. We see something that interests us then forward it on to friends and groups because we think it will interest them also. The benefit of this video involving my entire dance crew is that we all wanted our own individual groups to see it, therefore it was shared on each of our pages within an hour of it being online. By everyone sharing it on their personal profiles, this meant the video reached an extremely wide audience.

We were able to post the video on the public pages for Infinite and for the dance studio we train at Pump Dance this, once again, extended the audience. By using each of these networks it may have seemed that we were limiting the video to people within the dancing community. However because of the subject matter of this video, being a sort of documentary of our trip overseas, anyone who was at all interested in following our journey would have been able to see it with this video.

Because of the way Facebook puts notices on our news feeds when we comment on something or ‘like’ something, this means that “Almost every action someone makes with social media shows up in some way, and those connected to that person will see it” (Atkinson, REELSEO). People who aren’t even connected to me may have ended up seeing something to do with my video. Like a chain link, the video continued to be passed on from person to person, profile to profile.

The ability to ‘tag’ someone in a comment on the video allows information and notifications about the video to be directly shown to someone in particular. You can effectively ‘make’ them come watch your video. You are hailing them to come and look at this video and with one click they can make their way to the embedded video. “This is the essence of viral video marketing – create good content, and it spreads by word of [virtual] mouth” (Palatino), by ‘tagging’ someone in a comment, you are, in some ways, yelling for them to notice something virtually. According to Laurel Papworth in “Four Types of Status Updates for Improving Social Engagement on Facebook and Twitter” you are creating a ripple that can jump from network to network and then also onto other social media sites such as Twitter or Instagram. Because I am in charge of the social media platforms in my dance crew, I was able to easily promote and publicize this video via multiple media sites.

When uploading content to social media there is a definite desire for things to be instant and ever changing. If you want a successful facebook status it has to be continuously liked and commented on for it to stay visible in news feeds. If no action takes place on it then it is likely that the status or shared video will simply disappear further down to the bottom of the status pile. To create something buzz-worthy and popular there must be constant action taking place to prolong its temporality.

As Facebook becomes more and more consumed by monetising platforms, you are now able to pay Facebook to promote your post for you, to get it seen by many more people directly in their news feed. This makes Facebook earn money from advertising your post, much like YouTube earns money from companies buying advertising space on videos. In a way, posting something on Facebook and then paying Facebook to promote it is exactly the same as being an advertising company paying to have their advertisements on YouTube, but on a much smaller and cheaper scale. I think that my video will easily reach in between 1000 and 10,000 people via Facebook without paying for a promotion, simply because of how many different friend communities we have within our dance crew, therefore, no need to pay money for Facebook to do something we can do ourselves.

 

Reflection:

When I next create a short video I will make it under three minutes in length. It would be interesting to see if a similar video of a shorter length could have better statistics of people watching the video right till the end. If it is a dance video/document of a trip I will aim to edit, upload and publicise the video within a few weeks of the event as the hype around the particular event will still be up and fresh in the social media network. This will result in a higher view count and as well as that, people will be drawn back, through my YouTube channel, to Infinite Style.

Works Cited:

Journal Articles:

Burgess, Jean and Green, Joshua (2009) ‘The Entreprenurial Vlogger: Participatory Culture Beyond the Professional-Amateur Divide’ in Pelle Snickars and Patrick Vonderau (eds) The Youtube Reader, pp. 89-107

Cubitt, Sean (2008) ‘Codecs and Capability’ in Video Vortex Reader: Responses to Youtube, Geert Lovink and Sabine Niederer (eds) Amsterdam: Institute of Network Cultures, pp.45-52

Pike, George. “Dancing babies and the future of digital copyright.” Information Today. 30.1 (2013): 22. Print.

Online Journal Articles:

Courtois, Cédric, Peter Mechant, and Lieven De Marez. “Communicating Creativity On Youtube: What And For Whom?” Cyberpsychology, Behaviour & Social Networking. 15.3 (2012): 129-134. Web. 1/05/2013  <http://web.ebscohost.com.helicon.vuw.ac.nz/ehost/pdfviewer/pdfviewer?vid=4&sid=a6712099-e18c-4ad0-950b-a66cddcd50f7%40sessionmgr4&hid=19&gt;

Pullen, Kirsten “If Ya Liked It, Then You Shoulda Made a Video Beyoncé Knowles, YouTube and the public sphere of images.” Performance Research: A Journal of the Performing Arts. 16.2 (2011). Web.  <http://www.tandfonline.com.helicon.vuw.ac.nz/doi/full/10.1080/13528165.2011.578846#.UYWZ2SuSASh&gt;

Websites:

“Copyright Implications of the Gangnam Style Phenomenon.” Governance Across Borders. 3rd December 2012. Web. 01/05/2013. <http://governancexborders.com/2012/12/03/copyright-implications-of-the-gangnam-style-phenomenon/>

Masnick, Mike. “Gangnam Style Shows What Can Happen When You Don’t Lean On Copyright.” Case Studies by Tech Dirt. 2nd October 2012. Web. 01/05/2013, <http://www.techdirt.com/articles/20121002/11573120572/gangnam-style-shows-what-can-happen-when-you-dont-lean-copyright.shtml&gt;

Moody, Glyn. “Psy Makes $8.1 Million By Ignoring Copyright Infringements Of Gangnam Style.” Case Studies by Tech Dirt. 10th December 2012. Web. 01/05/2013. <http://www.techdirt.com/blog/casestudies/articles/20121209/07431921317/psy-makes-81-million-ignoring-copyright-infringements-gangnam-style.shtml

Williams, Kara. “Gangnam Style & Harlem Shake: The New Era of Music Copyright.” YouBlawg. 1St May 2013. Web. 01/05/2013.  <http://www.youblawg.com/law/gangnam-style-harlem-shake-the-new-era-of-music-copyright>

Youkyung, Lee. “Cashing in on Gangnam Style’s YouTube Fame.” YMusic. 5th December 2012. Web. 01/05/2013. <http://music.yahoo.com/news/cashing-gangnam-styles-youtube-fame-103746853–finance.html>

Palatino, Meagan. “Social Sharing – Publish Your videos to Facebook, Twitter and YouTube.” Longtail Community Blog. Sep 25th 2011. Web. 15/05/2013.  <http://www.longtailvideo.com/blog/22445/social-sharing-publish-your-videos-to-facebook-twitter-youtube/&gt;

Atkinson, Chris. “How to Increase Video Views and Maximise Distribution via Integrated Media Channel Promotion.” REELSEO. Web. August 2012. 15/05/2013. <http://www.reelseo.com/increase-video-views-integrated-cross-media-channel-promotion/&gt;

Papworth, Laurel. “Four Types of Status Updates for Improving Social Engagement on Facebook and Twitter.” Laurel Papworth, The Business of Being Social. Web. April 17th 2013. 15/05/2013. http://laurelpapworth.com/four-types-of-status-updates-for-improving-social-media-engagement-on-facebook-and-twitter/

Word count: 2516

Assignment one. Pitch and Storyboard

Here is my pitch and storyboard for a film to be shot entirely on a mobile phone.

PITCH/STORYBOARD

Title: ‘Carmen’ is the title I will give to my short film and is also the name of the song by Lana Del Ray that will be the soundtrack to my film. The name Carmen automatically articulates an idea about the kind of character who could be in this film to anyone who knows anything about the opera titled ‘Carmen’ about a fiery gypsy of the same name. Instead of focussing on the singer and the art of singing I will be creating a short film to be a visual representation of my interpretation of the song.

Cast and Crew:  I will be directing, filming and editing this video myself. Mobile filmmaking seems like such an individual task because of using your own personal phone so I don’t see the need for additional crew.  I will source one actress to play the role of Carmen, preferably someone who has an element of timelessness about them. This will aid the use of the vintage film aesthetic I am planning to have.

Location:  Part of this film will be shot in the dressing rooms in the 77ft theatre as they have mirrors with light bulbs around them, a very old Hollywood aesthetic.  I will avoid any location that involves things that are obviously modern such as certain buildings, and technology.  A part of this film will be shot at a playground in the evening, on a bus stop seat at night time, and in a bedroom.

Technical Specs:  My music video/short film will be shot entirely on my iPhone 4 and will use the 8mm camera application. This is an app that lets you shoot videos with vintage filters and aesthetics. Because I will be dubbing the audio on top of the video I do not have to worry about recording sound. I will edit the video on either my personal laptop or the computers in the Mac Lab at University then export it back onto my iPhone for viewing. The small screen of my phone in comparison to the computer screen will mean we will be looking at the footage through a similar size frame as when people used 8mm camera viewfinders.  It will be viewed best if headphones are plugged in to give a good sound quality, as the film is still a form of advertisement for the music.

I’m interested in testing out this new fascination where people take good quality photos or videos particularly with the iPhone -which holds HD capabilities- and then edit them to turn them into something that looks like it has been captured from another decade. Instagram is the most common photo-editing app where people edit and share their photos worldwide after they have applied a retro filter on top of the photo.

Lana Del Rey is an artist who uses this vintage aesthetic in her official music videos. Seth Abramovtich suggests in his article on The Hollywood Reporter online website “The grainy images suggest that the events on screen took place around the 80’s, an era free from HD technology”. It is interesting that we have the ability for HD technologically advanced mobile phone films yet many people use this new technology to create lower quality images. It is like going forwards with technology to go backwards with style and look.

Story Pitch:  I will be shooting a short film/music video for the Lana Del Rey song called Carmen. The song tells the story of a 17 year-old party girl in New York who is battling with public appearance vs private appearance, drugs and alcohol and being involved in the downside of fame. The song is 4mins 11 seconds, which will be the length of my video. In “Experiencing music video: aesthetics and cultural context” Carol Vernallis states that “The video will hint at a narrative but like the song it will be cyclic and not be sequentially directed” (3), my short film will do just this. Show elements of a story yet still remain quite ambiguous to the viewer, there will be no complete end at the video clip, instead, it will hint at the struggle of my character being an ongoing process.  There is already an official video for this song and although it uses many of the aesthetics, story lines and visuals that I am aiming to incorporate in my video, my purpose is to show how these stylistic elements can be created through mobile filmmaking. The style of Lana Del Rey is something I am trying to reference through using my iPhone to shoot a film.  I will not be following the lyrics exactly, instead focussing on a teenage girl who has two personas and is struggling a bit from depression.

Lana Del Rey is a singer who has just started to become mainstream, she has a very timeless feel about her and her music videos definitely reflect that. Many of them have been edited to look like they have been filmed on an 8mm camera in any decade ranging from the 50’s to the 70’s. Just like the 8mm camera app I will be using, the vintage filters make the video not HD and aesthetically grainy and aged. There are 10 different filters that range from 1920’s camera to an X-Pro filter to a rose tinted filter.  Many of the shots will have a light leak on one side of the frame, which looks like the film used to shoot has been incorrectly developed, there are 7 other frames that could be applied to the video, which all extend the idea that these videos have been shot using original 8mm camera equipment. This app lets you apply an authentic frame jitter, signalling that there is some sort of malfunction with the equipment. According to Ben Long on the website Macworld, “the more abstract an image is, the more power it has for the viewer, because their visual sense must do more work to interpret it”. By making my film look like it is from another time we must interpret the story and character according to how we perceive the ideologies from that particular decade. He continues, “Maybe you see “old” or maybe you see “80s music video.” Either way, these associations lead you to cast the image into a place a little bit removed from reality”. The jitter, frames and filters all come together to try enforce that this is authentic retro film-making from another reality/decade, even though we are shooting using an HD capable iPhone4.

Here are some examples of Lana Del Rey aesthetic in her videos:

Here is an example of the light leak on the side of the frame,

Lana Light leak

Here is an example of the grainy black and white footage with a vignette around the edges,

Grainy vignettee

Here is an example of a coloured filter, giving the image  an old fashioned look,

filter

Music video presents a range all the way from extremely abstract videos emphasizing colour and movement to those that convey a story (Vernallis, 3). I think music videos have some of the most advanced stylistic experiments with film, what I mean by this is because of the short length of the video, the directors generally have to chose one particular stylistic element to use throughout the video and because of only having one, they tend to push these elements as far as they can go, and explore every inch of them. Such as the handheld vintage aesthetic in this Lana Del Rey video clip, http://www.youtube.com/watch?v=nVjsGKrE6E8

Storyboard: The pages are all in chronological order

1

2

3

4

5

6

7

8

9

10

Bibliography:

Vernallis, Carol. Experiencing music video: aesthetics and cultural context. New York: Columbia University Press, 2004. Print.

Abramovtich, Seth. “Lana Del Rey’s ‘Carmen’ Video: Sex, Drugs and Vintage Rock n’ Roll” The Hollywood Reporter. 23rd March 2012. Web. 30th March 2013. <http://www.hollywoodreporter.com/earshot/lana-del-rey-carmen-video-315055>

Kinder, Marsha. “Music Video and the Spectator: Television, Ideology and Dream.” Film Quaterly. 38:1 (Autumn 1984), Web. March 30th 2013. <http://www.jstor.org/stable/1211862>

Long, Ben. “Why we love Instagram, Hipstamatic and the lo-fi photo trend.” Macworld. 5th August, 2011. Web. 30th March, 2013. <http://www.macworld.com/article/1161514/whywelovelofi.html>

Simpson, Leah. “Stark warning: Lana Del Rey tells sombre tale of drug-addicted street walking teenager in video for Carmen.” Mail Online. 22nd April, 2012. Web. 30th March, 2013. <http://www.dailymail.co.uk/tvshowbiz/article-2133410/Lana-Del-Rey-tells-sombre-tale-drug-addicted-street-walking-teenager-video-Carmen.html#ixzz2PCS2Ys1G>

 

Fun times at home with a rat.

Mobile film making at it’s finest.

Note, this is not part of an assignment. It is just something I thought would be valuable to document and think about.

We knew there was a rat behind the oven so this was the moment we would set our cat Tiger onto it. My Mum said ‘this seems like something that should be filmed’ so I jumped onto that thought, got my Iphone4 and begun recording. An extremely funny, traumatising event that ended up being 15 minutes of footage all up. As the whole fiasco was over and the rat had been dealt to (not on camera because I didn’t want to film that) we started watching the videos in playback. This was almost equally as funny as the actual event itself. It became clear that it would be awesome if we had a shorter version of this that we can watch again and again and laugh more and more.

I connected my Iphone to my laptop, uploaded the videos and imported them into iMovie. Taking about 5 minutes to cut down the video -still to a pretty long 5-ish minute clip- and adjusting sound levels so that the viewer could hear some of the dialogue from both Mark and Shania when they were speaking from inside other rooms of the house, i had created our short video documenting our encounter with ‘The Rat’ (that is the title of my video, very creative)

I uploaded it to youtube and then posted it on my Facebook page, tagging my Mum and Sister in the link so that it appeared on their home page.

My mum, who is a very big tweeter on twitter had already tweeted about our freakout but now tweeted a new tweet saying “Of course the mass female rat freak out episode was captured on the iPhone! Thanks @AnnaLRobinson” She then had the link to the video on youtube.

Her tweet would have reached all 700 or so followers that she has. I then retweeted it to my measly 100 or so followers.

I posted the video on to my tumblr blog for the 80something people who follow me to view if they please. On tumblr I also attached hashtags. This is a way of categorising posts, photos and videos into groups to be searched up. If anyone decides they want to search the Hashtag #rat then my video will be in the lists that the category provides.

I uploaded the video to Facebook and it has had 8 likes in the last 38 minutes, my mum has shared it on her facebook and my aunty and a family friend has posted a comment.

rat image copy

I assume that tomorrow I might get some more likes, it’s 11pm now and the movie is almost 5 minutes long so people probably cant be bothered watching it.

It was never my intention for this to be a ‘viral video’ or one that gets heaps of hits and I’m really just amazed at how fast mobile film-making is. In the space of an hour a spontaneous event occurred with which i filmed, edited and uploaded it to social media. Due to the length of the video I assume that it won’t be THAT popular, however family members and perhaps my younger sisters friends will find it hilarious because they know us as people and it is funny seeing us in this situation.

I just got an email from youtube saying that I have a new subscriber, since this is my 1st and only video on my youtube account this must mean this new subscriber found me through viewing my Rat video… Were they just searching videos with the word Rat in them and then found mine? Enjoyed it enough to want to see more videos by me? That is a little bit strange.

I hope there are no rats hiding in my room…

Me

Hello everyone, this is a brief introduction of me, Anna.

I am a Hip Hop dancer in a crew called Infinite Dance Crew. Last year we went to the Hip Hop Unite World Championships in the Neteherlands and we placed 3rd! Here is the youtube video of our performance

I have two cats and I love them and I will probably post lots of photos of them, everywhere. Here is one of them, he is called ‘Opie’

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Last year my favourite movie was actually Skyfall because I thought it had awesome cinematography. The use of colour throughout the film amazed me and even though it is a Bond film, I thought it was really beautiful.

I don’t fully understand what the ‘reference’ part of this blog post is supposed to be…